Social media in the US presidential election: the influence of pop culture and celebrities
K. Jonathan Klüser
Date
November 2024
Event
Blick.ch Talkshow on the 2024 US Presidential Election
Location
Zurich, Switzerland

Authors
K. Jonathan Klüser
(he/him)
Political Scientist
I study how political institutions, media, and digital platforms allocate attention —
which problems get taken up, who has the power to force an issue onto the agenda, and
what happens to democratic representation when that power shifts outside elected
institutions. My research spans three connected strands: executive institutions and
bureaucratic capacity, representation and economic inequality in party systems, and the
digital reallocation of attention through influencers, platform governance, and
deepfakes. I hold a PhD in Political Science from Aarhus University and currently lead
an SNSF Ambizione project at the University of Zurich.